One ingredient changes everything.
Go Blonder. Push the envelope further without compromising the integrity of hair. From the photo shoot to the salon chair, colorists are set free from the fear of damaged hair.

From Base Color to Balayage, Olaplex multiplies bonds making hair stronger, healthier, while color lasts longer with more vibrancy. #olaplex #goblonder #newbestfriend


Whatever your style, hair accessories are in for spring and summer! Boho, Vintage, or Chic… take your pick!

#hairaccessories #hairjewelry #hairbungee

It’s back! More and more we are seeing middle parts gracing the runways. Why not incorporate it into daily life??


While we know there are some trends that should not be repeated from the 90’s—chunky haircolor may not be one of them… Although it’s evolved a bit, slowly but surely we are seeing a chunkier highlight on celebrities. Don’t worry, we can still Balayage the thicker highlight for you!